Counted cross stitch designs by Heritage Crafts


Heritage Crafts is a world leader in counted cross stitch design. We work with talented artists, including John Clayton, Peter Underhill and Valerie Pfeiffer to produce highly detailed cross stitch designs which are a joy to stitch. Our cross stitch designs cater for everyone, male and female, from young children and beginners to expert stitchers.

Our latest catalogue is featured here, with our complete range of counted cross stitch kits and other products we produce or distribute, including Zweigart® needlework fabrics and Premax Italian needlework scissors.

All our cross stitch kits are available from your local needlework stockist. In case of difficulty please contact us for details of a local stockist who can help you. Alternatively, if you cannot find a suitable stockist, phone Heritage Direct on 01889 585666 during normal office hours.

We welcome your interest in our site and invite you to contact us with your comments or questions - drop us a line or give us a call.

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Counted cross stitch kits by Heritage Crafts


[16.05.12] 'Again!' is the latest addition to Peter Underhill's It's a Dog's Life range. A little Westie is waiting for his stick to be thrown again so that he can run after it.

We have been working with Zweigart to produce a new range which we have called 'Pure and Simple'. You can see the first designs here.

[08.05.12] A new designer has joined our team! We met him last year when he came over to see us after a lot of email conversations! His name is Thomas Beutel and he comes from Ohio. He loves Britain and comes over for holidays whenever he can. You can see his first four designs here.

[19.04.12] Here are the first of our new spring designs. We have lots of cats, so we thought it was time to have some more dogs. Peter Underhill is producing a new range of doggy designs called 'It's a Dog's Life' - click here to see the first two!

[21.03.12] John Clayton has produced another fabulous design to join his 'Watercolours' range. You can see 'The Rialto' and John's complete Watercolours range here.

[07.02.12] We're pleased to present our new cross stitch designs for February! You can see them all here.

Simply Heritage We decided that it was time to add to this range of simple designs, and Peter Underhill has come up trumps with seven lovely cat pictures. These designs are made up of whole crosses and simple outlining only. They contain no fractional stitches and no French knots. You can see them all here.

'Fleur' is our latest Elegant Lady. She is from the Art Deco period (1920s) and is all dressed up ready for an evening out.

There are two additions to John Clayton's Watercolours range - 'Fishing Boats' and 'Tower Bridge'. We love this new range as they have the 'feel' of watercolour paintings with their fresh colours and brush strokes.

To celebrate the Queen's Diamond Jubilee, John Clayton has produced 'Queen Elizabeth II'. This lovely picture really captures the essence of our Queen and makes a perfect tribute to her special year. You can see John's Royal Collection here.

'Palomino Pony' is the latest addition to the Little Friends collection. This pony would be a dream come true for any young rider with his beautiful golden coat and silvermane.

[06.01.12] Our first new cross stitch design for 2012 is 'The Choir' by Peter Underhill. You can see this and the complete Cats Rule range here.

[12.12.11] The Little Friends range has two new additions - a Fox Cub and a Polar Bear Cub. Click here to see the range.

[28.11.11] John Clayton's latest cross stitch design, 'Old Farmhouse', exudes a feeling of tranquility. John has captured the brush strokes of his watercolour painting in cross stitch and the colours of sky and foreground set the scene beautifully. See the 'Watercolours' range here.

[18.11.11] The latest addition to the Cats Rule! range is 'Distracted', and makes a great companion design to 'Knitty Kitty'.

[16.11.11] We're delighted to announce a brand new range from John Clayton. Simply entitled Watercolours, this range will feature designs based on some of John's most atmospheric and beautiful watercolour paintings.

The Houses of Parliament and Westminster Bridge appear through the early morning mist over the River Thames in the first of the range - 'Westminster'.

Look out for more designs joining this range over the coming days!

[02.11.11] Our first new cross stitch designs for November are a new collection of cats with attitude by Peter Underhill. Click here to see them!

[28.10.11] We have three new designs to show you this week, including a new Circle by John Clayton and new additions to Peter Underhill's Cats Rule! and Bad Taste Bears ranges.

'Hard Frost' is the latest addition to John Clayton's beatiful range of Circles. We have three more designs pending from John, watch this space!

'Knitty Kitty' is our latest 'Cats Rule!' design.

'Schoolmistress' is the latest addition to the Bad Taste Bears range - we hope you've done your homework!

[08.10.11] Our first new cross stitch kits for October are now available to view - they will be ready from mid October.

From Peter Underhill we have two new additions to his Cats Rule! range, and the third of his Bad Taste Bears, 'Do It Yourself'. Decker seems to have had a slight accident...

'Little Pirate' joins Claire Pulsford's fun and colourful Little Stars range.

[13.09.11] We're delighted to announce the launch of Peter Underhill's Bad Taste Bears in counted cross stitch for the very first time! You can see the first two designs - 'Naughty Nun' and 'Couch Potato' here. The next two in the range will be 'DIY Disaster' and 'Schoolmistress' - watch this space!

[09.09.11] We are launching several new designs this weekend, including three new additions to Peter Underhill's Cats Rule! range, and 'Sophia' joins John Clayton's popular Elegance range.

[05.09.11] Malcolm Greensmith's latest design is based on his watercolour painting celebrating 2012. A montage of sporting and London related scenes and images, this design is available as a cross stitch kit with either 14ct Aida or 27ct evenweave fabric.

You can see all Malcolm's cross stitch designs here.





Heritage Crafts - Cross Stitch Kits Made In England



New cross stitch designs from Heritage Crafts


Cross stitch designs by Thomas Beutel


Cross stitch cats


Cross stitch cats


Cross stitch Queen


Cross stitch watercolours


The Choir Counted Cross Stitch


Little Friends counted cross stitch


Old Farmhouse - Counted cross stitch by John Clayton


Distracted - A cross stitch cat by Peter Underhill