Counted cross stitch designs by Heritage Crafts


Heritage Crafts is a world leader in counted cross stitch design. We work with talented artists, including John Clayton, Peter Underhill and Valerie Pfeiffer to produce highly detailed cross stitch designs which are a joy to stitch. Our cross stitch designs cater for everyone, male and female, from young children and beginners to expert stitchers.

Our latest catalogue is featured here, with our complete range of counted cross stitch kits and other products we produce or distribute, including Zweigart® needlework fabrics and Premax Italian needlework scissors.

All our cross stitch kits are available from your local needlework stockist or directly from our online store. In case of difficulty please contact us for details of a local stockist who can help you. Alternatively, if you cannot find a suitable stockist, phone Heritage Direct on 01889 585666 during normal office hours.

We welcome your interest in our site and invite you to contact us with your comments or questions - drop us a line or give us a call.

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[16.06.17] We're delighted to bring you John Clayton's new Elegance Lady, 'Zoe' available on 27 count evenweave fabric and on 14 count aida.

[16.06.17] We have quite a few Christmas designs on their way, and the first is from Peter Underhill - 'Christmas Tigger'. This is a Christmas Card kit, and contains only whole stitches. You can see it here.

Also from Peter Underhill we have a new addition to the Cats Rule! range - 'Believe in Yourself', another design with a positive message by Peter. It is available on 27 count evenweave fabric and on 14 count aida.

[14.06.17] 'The Potting Shed' is the fifth design in The Karen Carter Collection, perfect for those gardeners amongst us!

[19.05.17] 'On Holiday with Crazy Cat Lady' from Peter Underhill is the latest 'Crazy Cat Lady' design. Here she is sitting outside her beach hut surrounded by her cats, some of whom are sleeping, and some getting into mischief. The detail and colour in this design make it fascinating to stitch. You can see this and all Peter's Crazy Cat Lady designs here.

[18.05.17] The fourth design in Karen Carter's new Collection is now available - 'The Sewing Room'. You can see this and the rest of the range here.

[11.05.17] 'Ready, Steady, Bake!' is the third design in the new Karen Carter Collection - you can see them all here.

[24.04.17] 'It's Summer' is the latest design to join Peter Underhill's popular Cats Rule! range.

[11.04.17] Karen Carter has produced a wonderful new series of designs for us, the first two of which are 'Afternoon Tea' and 'Herb Garden'. You can see them here.

[07.04.17] Brand new from John Clayton is 'Rose', the latest addition to his Elegance range. Rose is dressed in a beautiful pink dress, and is standing in front of her piano. Maybe she has just given a recital and is enjoying the applause from her audience. You can see the Elegance range here.

[09.03.17] Karen Carter has produced these two colourful lighthouses for us - one by day, one by night. They're part of her By the Sea range.

[28.02.17] We've added two new designs to our Simply Heritage range. These are 'Natter Natter' by Karen Carter, and 'Paula Bear' by Peter Underhill. Simply Heritage is a range of whole-stitch only designs, ideal for beginners or a 'quick stitch' for the more experienced cross stitcher! They are available as complete cross stitch kits with 14 count aida fabric. You can see the Simply Heritage range here.

[08.02.17] Peter Underhill has produced two wonderful new designs for us - both new additions to The Peter Underhill Collection You can see all the designs in this popular range here.

[21.01.16] Today we have two new designs from Karen Carter and John Clayton.

'Grey Squirrel' is a new addition to Karen Carter's Woodland Creatures. The colours and detail in this design are beautiful and make the picture very interesting to stitch. We love the highlights on the squirrel's coat and on the log and plants. The colours in the background set the design off to perfection.

Lilly is another stunning lady from John Clayton's Elegance range. This beautiful Art Deco picture shows Lilly standing with her back to a mirror. Her dress, with its beautifully textured rich fabric and simple angular lines, is shown off to perfection.

You can see all our newest cross stitch designs here.

[12.01.16] '25' and '50' are the latest additions to Susan Ryder's Occasions range of greeting cards. '25' includes silver thread, and '50' gold thread. You can see all the Occasions cards here.

[04.01.17] To begin 2017 we have added three designs by Karen Carter to our Simply Heritage range. This is a range of whole-stitch only designs, ideal for beginners or a 'quick stitch' for the more experienced cross stitcher! They are available as complete cross stitch kits with 14 count aida fabric.

[19.12.16] Our final designs of 2016 are from Karen Carter and Peter Underhill. 'Owl' is a new addition to Karen's Woodland Creatures range, and 'Hold on to Your Dreams' is the latest in Peter's Cats Rule range.

[12.12.16] '18' and '21' are the first two designs in a new range of cross stitch greeting cards by Susan Ryder - Occasions. These designs all have pretty, busy backgrounds to the numbers and are perfect for that special birthday or wedding anniversary. They come complete with a card and envelope.

[01.12.16] Meet Grace, the brand new addition to John Clayton's Elegance range.

[30.11.16] Karen Carter has produced another colourful design for her Birds of a Feather range, this time featuring some festive owls! You can see this and the whole 'Birds of a Feather' range here.

[01.11.16] Based on one of our most popular ever designs, 'Sitting Pretty' by Valerie Pfeiffer, we're delighted to bring you 'Festive Chicks'! You can see this and the whole 'Trios' range here.

[31.10.16] Maria Diaz has created some delightful cross stitch Christmas cards for us, using gentle colours and a hint of gold thread. You can see them all here.

[23.10.16] We're delighted to bring you four new additions to Leslie Stone's popular Memories range. You can see them all here.

[10.10.16] Peter Underhill has created some new Justin Bear and Justine Bear greeting cards - this time with a Christmas theme.

You can see all the Justin Bear card kits here, and the Justine Bear kits here.

[30.09.16] We have three new designs for you today from Karen Carter - in her distinctive style which has been so popular. There is so much to see in these designs, which makes stitching them fascinating and very rewarding. These are from the Birds of a Feather range. They are all available on 27 count evenweave fabric and on 14 count aida.

[28.09.16] Following the success of John Clayton's 'Christmas Cottage', 'Christmas Church', 'Christmas Toy Shop' and 'Christmas Village', we have 'Christmas Inn'. This is a very atmospheric design of an old black and white inn in the snow. Every window is lit up, making a very welcoming sight for the travellers who have just arrived in the horse drawn coach.

You can all John's Christmas designs here.

[20.08.16] Peter Underhill has created two more Justin Bear card designs for us. 'Just wishing' shows Justin sitting gazing at a star. What could he be wishing for? This design makes a lovely greeting card for any occasion. As well as a beautiful greeting card, 'Just Married' would also make a lovely wedding sampler.

You can all the Justin Bear card kits here.

[12.08.16] We have two new Birds of a Feather from Karen Carter!

There is so much to see in both these designs, which makes stitching them fascinating and very rewarding.

The yellow bird in 'Birdbath' is thoroughly enjoying splashing around and the green bird is worried in case he uses up all the water, whereas the pink bird looks a bit surprised and the black bird is not sure at all! The little golden bird at the bottom is waiting patiently for his turn.

The scarecrow is very happy, but he is not really doing a very good job! The cat is happily watching the brightly coloured birds (it's all right, he's not going to catch any!)

You can see the colourful Birds of a Feather range here.

[05.08.16] Rachel is the latest John Clayton Elegance Lady to undergo the miniaturisation process! You can see Rachel in Miniature along with all John's miniature Elegance ladies here.

[02.08.16] Justin has been very popular, so here's Justine! - Each of these greetings cards can be used for many different occasions. Our Justine designs are worked on 14 count aida and each kit contains a greetings card and envelope.

You can see the first four Justine designs here.

We also have a new Justin design - 'Just Lovely'. You can see all the Justin Bear cards here.

[16.06.16] Today we have two new Woodland Creatures by Karen Carter.

The Mouse is eating a nut against a background of corn, nuts and grasses, all in lovely Harvest colours. Foxgloves, grasses and berries make a beautiful background to the brightly coloured Fox, who is curled up fast asleep. The creamy yellow backgrounds of all these designs are fully stitched and both are available on 27 count evenweave fabric or on 14 count aida.

You can see all four designs in the range here.

[03.06.16] Our first two new designs of the month are ready!

Firstly we have a new addition to Peter Underhill's Cats Rule! range, featuring the return of Crazy Cat Lady. This time she is enjoying her breakfast in bed surrounded by her many cats, some naughty, some good... and some asleep. A delightful piece to stitch, full of detail and cats!

Secondly, we have the first addition to John Clayton's Flower Panels range for several years - 'Foxglove'. The contrast between the vibrant colour of the flowers and the greens of the background is truly striking.

You can see all our latest cross stitch designs here.




Zoe cross stitch by John Clayton

New cross stitch designs by Peter Underhill

The Potting Shed - gardening cross stitch by Karen Carter

Crazy Cat Lady - cat cross stitch by Peter Underhill

The Sewing Room cross stitch by Karen Carter

Ready, Steady, Bake! cross stitch by Karen Carter

It's Summer - cat cross stitch by Peter Underhill

Afternoon Tea and Herb Garden cross stitch by Karen Carter

Rose cross stitch by John Clayton

New cross stitch lighthouses from Karen Carter

New cross stitch kits from John Clayton and Karen Carter

New cross stitch kits from Peter Underhill
New cross stitch kits from John Clayton and Karen Carter

Cross stitch Occasions

Simply Heritage cross stitch

Cross stitch owl and cat

Cross stitch Occasions

Grace cross stitch by John Clayton