Counted cross stitch designs by Heritage Crafts


Heritage Crafts is a world leader in counted cross stitch design. We work with talented artists, including John Clayton, Peter Underhill and Valerie Pfeiffer to produce highly detailed cross stitch designs which are a joy to stitch. Our cross stitch designs cater for everyone, male and female, from young children and beginners to expert stitchers.

Our latest catalogue is featured here, with our complete range of counted cross stitch kits and other products we produce or distribute, including Zweigart® needlework fabrics and Premax Italian needlework scissors.

All our cross stitch kits are available from your local needlework stockist or directly from our online store. In case of difficulty please contact us for details of a local stockist who can help you. Alternatively, if you cannot find a suitable stockist, phone Heritage Direct on 01889 585666 during normal office hours.

We welcome your interest in our site and invite you to contact us with your comments or questions - drop us a line or give us a call.

You can also follow us on Twitter by clicking here, Pinterest by clicking here and find us on Facebook by clicking here.

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[17.04.14] Meet Vanessa, the latest addition to John Clayton's Elegance range.

A plush pink chaise longue is the perfect place for Vanessa to relax. In her beautiful white dress she is ready for that special occasion, perhaps her wedding or perhaps that lavish ball at which she will be the centre of attention. This is a very atmospheric design in which John has used a background of panelled walls to set the scene.

You can see Vanessa and the complete Elegance range here.

[06.04.14] Michaela Learner has produced six colourful new greeting cards - you can see them all here.

[05.04.14] We have three new designs to start the month with.

Firstly, we have a new addition to Karen Carter's Cross Stitch Critters range - 'Owl'.

Susan Ryder has created two new additions for the Little Friends range. These are 'Donkey' and 'Hamster'.

[01.03.14] Louisa is the latest addition to John Clayton's Elegance range. Looking stunning in her flowing dress, Louisa is the third 'full-length' Elegance lady.

[20.02.14] Alice in Miniature is now available. You can see all the Elegance Miniatures here.

We also have our first two new Cats Rule designs for 2014 from Peter Underhill, 'Where There's a Will' and 'Never Too Old'. You can see all the Cross Stitch Critters here.

[10.02.14] The latest Miniature Elegance Lady is Victoria. She will be followed by Alice in Miniature soon - both ladies look lovely, perhaps ready for a Spring wedding. You can see all the Elegance Miniatures here.

The number of Karen Carter's 'Critters' is growing! Spider is happy to support any football team with his brightly coloured boots and our Alien just wants to make friends (we love his big pink boots!) You can see all the Cross Stitch Critters here.

Susan Ryder has added a lamb to the popular Little Friends range.

[07.02.14] New from Sue Hill are three gorgeous designs of lilies. They look beautiful together, but each one makes a lovely picture on its own.

You can see these and the rest of the Sue Hill Collection here.

[22.01.14] Four new Cross Stitch Critters from Karen Carter.

Karen has produced four colourful new designs to add to this popular easy-to-stitch range. Click here to see them all!

[12.12.13] 'Isabella' is a new full-length Elegance lady from John Clayton. She looks beautiful in her smokey-blue dress and jewellery.

'Sarah' is stunning, looking very smart and sophisticated in her pink hat and purple jacket, which compliment her blonde hair perfectly.

You can see John's Elegance range here.

[18.11.13] 'Josephine' is the latest 'Elegance' lady by John Clayton. She is our first to wear these gorgeous turquoise colours. You can see John's Elegance range here.

[09.11.13] Scarlett and Hannah are the latest additions to our Elegance Miniatures range by John Clayton.

Hannah looks very elegant in her beautifully coordinated hat and dress, and Scarlett, who looks ready for both Christmas and cold weather.

[30.10.13] When artist Karen Carter approached us with her designs we just had to put them into cross stitch!

These are two of the first four Cross Stitch Critters. (You may not know this, but the word 'critter' was used in Shakespearean England). These are all worked on coloured 14 count aida, use whole crosses only with simple outlining and are great fun to stitch. They are ideal for children's rooms and older children could stitch them themselves. You can see all four here.

[16.10.13] Some of our popular Little Friends range are now available as coaster kits.

These are each worked on 14 count aida, and the kit includes a square coaster, cottons, fabric and needle.

[09.10.13] We're delighted to show you our second range of cross stitch Christmas cards, this time by Sue Hill.

These are lovely 'gentle' designs with very effective use of colour. They were put into cross stitch from Sue Hill's paintings by Michaela Learner, who designed our first set of Christmas cards. Each card measures 6" x 8" and the kits come with 14 count antique white aida. They are available with red or green cards, and you can see them here.

[08.10.13] October sees two new additions to Peter Underhill's Peter's Farm range.

'Pigs in Blankets' shows two pigs looking nice and cosy under their bright blankets, while 'Christmas Pony' has a really mischievous look on his face and doesn't seem to mind wearing his Christmas hat.

There is also a new addition to the Little Friends range.

[02.09.13] 'Catching Snowflakes' and 'Christmas Kittens' are the latest additions to Peter Underhill's Cats Rule! range.

[22.08.13] John Clayton has produced this atmospheric 'Christmas Church' to go with last year's 'Christmas Cottage'. You can see them both here.

'Christmas Toffee' is the latest Toffee Bear design from Sue Hill, showing Toffee getting ready to deliver his Christmas presents. You can see the whole Toffee Bear range here.

[19.08.13] Our brand new range of Christmas cards are now available. Designed by Michaela Learner and Susan Ryder, these are very simple designs which are easy and quick to stitch. They are stitched on 14 count aida and come with red or green cards.

Click here to see the complete range.

[13.07.13] We're delighted to present a brand new addition to our Elegance range!

Gabriella is the first full-length design in the best-selling John Clayton Elegance range. This timeless, classical lady is wearing a shell-pink gown as she poses against a stone balustrade.

[12.07.13] 'Owl' and 'Red Squirrel' are brand new additions to our Little Friends range. This range contains very appealing designs which are quick to do. They contain very few fractional stitches and so are excellent for introducing these stitches to stitchers who may not have met them before. They are also perfect for stitchers who would like to try working on evenweave fabric for the first time and they make a great small project to take away on holiday.

[06.06.13] John Clayton has added three new ladies to his Elegance Miniatures range - Fleur, Claire and Rebecca. Once again, John has perfectly captured the original Elegance designs in miniature.

John is currently working on two new Elegance designs, watch this space!



















Cross stitch Frog, Lion, Giraffes and Butterfly

Isabella and Sarah, the new cross stitch Elegance ladies by John Clayton

Josephine, the new cross stitch Elegance lady by John Clayton

New cross stitch Elegance Miniatures by John Clayton

New cross stitch coaster kits from Heritage Crafts

New cross stitch coaster kits from Heritage Crafts