Counted cross stitch designs by Heritage Crafts


Heritage Crafts is a world leader in counted cross stitch design. We work with talented artists, including John Clayton, Peter Underhill and Valerie Pfeiffer to produce highly detailed cross stitch designs which are a joy to stitch. Our cross stitch designs cater for everyone, male and female, from young children and beginners to expert stitchers.

Our latest catalogue is featured here, with our complete range of counted cross stitch kits and other products we produce or distribute, including Zweigart® needlework fabrics and Premax Italian needlework scissors.

All our cross stitch kits are available from your local needlework stockist or directly from our online store. In case of difficulty please contact us for details of a local stockist who can help you. Alternatively, if you cannot find a suitable stockist, phone Heritage Direct on 01889 585666 during normal office hours.

We welcome your interest in our site and invite you to contact us with your comments or questions - drop us a line or give us a call.

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[22.07.14] Peter Underhill has been very busy - we have two new additions to our Cats Rule! range to show you.

Firstly we have 'Santa Paws' which goes beautifully with last year's Christmas Cats Rule! designs, 'Christmas Kittens' and 'Catching Snowflakes'.

Secondly, meet our 'Crazy Cat Lady'! We all know and love a Crazy Cat Lady who spends her days surrounded by her feline companions whom she adores.

While some of her cats take an afternoon nap, the rest look rather mischievous. We think it's only a matter of time before the plant stand goes over and the kitten on her lap gets his tail pulled by the little terror peeking round the edge of the chair.

You can see the whole Cats Rule! range by clicking here.

[22.07.14] Four of our Christmas-themed MiniKits are now available as coaster kits. Click here to see them.

[09.07.14] Abbi is the new addition to John Clayton's Elegance range. Abbi is relaxing on a chaise longue which is strewn with delicate pink roses. She is wearing a lacy white dress which is perfect for her special occasion.

Also new for July are eight new Little Friends Coaster kits.

[09.05.14] Our first new design for May is from John Clayton. The herd of fallow deer in 'Deer Park' is grazing peacefully in beautiful parkland. The magnificent buck (the male fallow deer is a buck, not a stag) is standing proudly knowing that he is completely in charge of his does. You can see the John Clayton Collection here.

[30.04.14] 'Cycle Race', the latest addition to John Clayton's Sporting Scenes, is full of action and excitement. We hope this brightly coloured design will appeal to everyone who follows this exhilarating sport. You can see all John's sporting scenes here.

[26.04.14] We're delighted to bring you the first designs in a new range by Karen Carter - Catz and Co. You can see them here.

[17.04.14] Meet Vanessa, the latest addition to John Clayton's Elegance range.

A plush pink chaise longue is the perfect place for Vanessa to relax. In her beautiful white dress she is ready for that special occasion, perhaps her wedding or perhaps that lavish ball at which she will be the centre of attention. This is a very atmospheric design in which John has used a background of panelled walls to set the scene.

You can see Vanessa and the complete Elegance range here.

[06.04.14] Michaela Learner has produced six colourful new greeting cards - you can see them all here.

[05.04.14] We have three new designs to start the month with.

Firstly, we have a new addition to Karen Carter's Cross Stitch Critters range - 'Owl'.

Susan Ryder has created two new additions for the Little Friends range. These are 'Donkey' and 'Hamster'.

[01.03.14] Louisa is the latest addition to John Clayton's Elegance range. Looking stunning in her flowing dress, Louisa is the third 'full-length' Elegance lady.

[20.02.14] Alice in Miniature is now available. You can see all the Elegance Miniatures here.

We also have our first two new Cats Rule designs for 2014 from Peter Underhill, 'Where There's a Will' and 'Never Too Old'. You can see all the Cross Stitch Critters here.

[10.02.14] The latest Miniature Elegance Lady is Victoria. She will be followed by Alice in Miniature soon - both ladies look lovely, perhaps ready for a Spring wedding. You can see all the Elegance Miniatures here.

The number of Karen Carter's 'Critters' is growing! Spider is happy to support any football team with his brightly coloured boots and our Alien just wants to make friends (we love his big pink boots!) You can see all the Cross Stitch Critters here.

Susan Ryder has added a lamb to the popular Little Friends range.

[07.02.14] New from Sue Hill are three gorgeous designs of lilies. They look beautiful together, but each one makes a lovely picture on its own.

You can see these and the rest of the Sue Hill Collection here.

[22.01.14] Four new Cross Stitch Critters from Karen Carter.

Karen has produced four colourful new designs to add to this popular easy-to-stitch range. Click here to see them all!

[12.12.13] 'Isabella' is a new full-length Elegance lady from John Clayton. She looks beautiful in her smokey-blue dress and jewellery.

'Sarah' is stunning, looking very smart and sophisticated in her pink hat and purple jacket, which compliment her blonde hair perfectly.

You can see John's Elegance range here.

[18.11.13] 'Josephine' is the latest 'Elegance' lady by John Clayton. She is our first to wear these gorgeous turquoise colours. You can see John's Elegance range here.

[09.11.13] Scarlett and Hannah are the latest additions to our Elegance Miniatures range by John Clayton.

Hannah looks very elegant in her beautifully coordinated hat and dress, and Scarlett, who looks ready for both Christmas and cold weather.

[30.10.13] When artist Karen Carter approached us with her designs we just had to put them into cross stitch!

These are two of the first four Cross Stitch Critters. (You may not know this, but the word 'critter' was used in Shakespearean England). These are all worked on coloured 14 count aida, use whole crosses only with simple outlining and are great fun to stitch. They are ideal for children's rooms and older children could stitch them themselves. You can see all four here.

[16.10.13] Some of our popular Little Friends range are now available as coaster kits.

These are each worked on 14 count aida, and the kit includes a square coaster, cottons, fabric and needle.

[09.10.13] We're delighted to show you our second range of cross stitch Christmas cards, this time by Sue Hill.

These are lovely 'gentle' designs with very effective use of colour. They were put into cross stitch from Sue Hill's paintings by Michaela Learner, who designed our first set of Christmas cards. Each card measures 6" x 8" and the kits come with 14 count antique white aida. They are available with red or green cards, and you can see them here.

[08.10.13] October sees two new additions to Peter Underhill's Peter's Farm range.

'Pigs in Blankets' shows two pigs looking nice and cosy under their bright blankets, while 'Christmas Pony' has a really mischievous look on his face and doesn't seem to mind wearing his Christmas hat.

There is also a new addition to the Little Friends range.

[02.09.13] 'Catching Snowflakes' and 'Christmas Kittens' are the latest additions to Peter Underhill's Cats Rule! range.