Counted cross stitch designs by Heritage Crafts


Heritage Crafts is a world leader in counted cross stitch design. We work with talented artists, including John Clayton, Peter Underhill and Valerie Pfeiffer to produce highly detailed cross stitch designs which are a joy to stitch. Our cross stitch designs cater for everyone, male and female, from young children and beginners to expert stitchers.

Our latest catalogue is featured here, with our complete range of counted cross stitch kits and other products we produce or distribute, including Zweigart® needlework fabrics and Premax Italian needlework scissors.

All our cross stitch kits are available from your local needlework stockist. In case of difficulty please contact us for details of a local stockist who can help you. Alternatively, if you cannot find a suitable stockist, phone Heritage Direct on 01889 585666 during normal office hours.

We welcome your interest in our site and invite you to contact us with your comments or questions - drop us a line or give us a call.

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Counted cross stitch kits by Heritage Crafts


[06.01.12] Our first new cross stitch design for 2012 is 'The Choir' by Peter Underhill. You can see this and the complete Cats Rule range here.

[12.12.11] The Little Friends range has two new additions - a Fox Cub and a Polar Bear Cub. Click here to see the range.

[28.11.11] John Clayton's latest cross stitch design, 'Old Farmhouse', exudes a feeling of tranquility. John has captured the brush strokes of his watercolour painting in cross stitch and the colours of sky and foreground set the scene beautifully. See the 'Watercolours' range here.

[18.11.11] The latest addition to the Cats Rule! range is 'Distracted', and makes a great companion design to 'Knitty Kitty'.

[16.11.11] We're delighted to announce a brand new range from John Clayton. Simply entitled Watercolours, this range will feature designs based on some of John's most atmospheric and beautiful watercolour paintings.

The Houses of Parliament and Westminster Bridge appear through the early morning mist over the River Thames in the first of the range - 'Westminster'.

Look out for more designs joining this range over the coming days!

[02.11.11] Our first new cross stitch designs for November are a new collection of cats with attitude by Peter Underhill. Click here to see them!

[28.10.11] We have three new designs to show you this week, including a new Circle by John Clayton and new additions to Peter Underhill's Cats Rule! and Bad Taste Bears ranges.

'Hard Frost' is the latest addition to John Clayton's beatiful range of Circles. We have three more designs pending from John, watch this space!

'Knitty Kitty' is our latest 'Cats Rule!' design.

'Schoolmistress' is the latest addition to the Bad Taste Bears range - we hope you've done your homework!

[08.10.11] Our first new cross stitch kits for October are now available to view - they will be ready from mid October.

From Peter Underhill we have two new additions to his Cats Rule! range, and the third of his Bad Taste Bears, 'Do It Yourself'. Decker seems to have had a slight accident...

'Little Pirate' joins Claire Pulsford's fun and colourful Little Stars range.

[13.09.11] We're delighted to announce the launch of Peter Underhill's Bad Taste Bears in counted cross stitch for the very first time! You can see the first two designs - 'Naughty Nun' and 'Couch Potato' here. The next two in the range will be 'DIY Disaster' and 'Schoolmistress' - watch this space!

[09.09.11] We are launching several new designs this weekend, including three new additions to Peter Underhill's Cats Rule! range, and 'Sophia' joins John Clayton's popular Elegance range.

[05.09.11] Malcolm Greensmith's latest design is based on his watercolour painting celebrating 2012. A montage of sporting and London related scenes and images, this design is available as a cross stitch kit with either 14ct Aida or 27ct evenweave fabric.

You can see all Malcolm's cross stitch designs here.

[23.08.11] Today are pleased to present two new cross stitch designs.

Sue Hill's latest design is 'Garden Friend', which is perfect for Christmas stitchers. A robin is standing on a snowy flowerpot waiting for someone to come and give him some food. 'Garden Friend' is a perfect addition to Sue's other cross stitch robin designs.

'Wolves' from John Clayton's Power and Grace range is a wonderful design of three wolves against a background of rocks and forest under a dramatic night sky.

[01.08.11] We have three new designs for the beginning of August, with more to follow soon!

Grand Ball is from John Clayton and is a rather spectacular cross stitch ballroom scene. John has captured the movement of the dancers as they whirl around the ballroom. The orchestra and the organ in the background help to set the scene.

Peter Underhill's award winning cross stitch meerkat designs have been very popular with meerkat fans. The latest addition to the range is 'Shakespeerkat'. It shows our meerkat as Hamlet, holding Yorick's skull in a typical Shakespearean pose.

The popular Little Friends series is a collection of small cross stitch animal designs, and 'Golden Labrador Puppy' is its latest addition. This cute puppy is quick to stitch and its endearing expression will pull at your heart strings!

[18.05.11] We have just launched five new designs, including a new range by Peter Underhill.

John Clayton has added 'Foxtrot' to his popular range of cross stitch dancers, and is currently working on a full ballroom dance scene - more to follow soon!

The Peter Underhill Collection is a new range from Peter. The first two designs are wedding samplers, and can be seen here.

There are also two new additions to the Little Friends - a Westie Puppy and a Spaniel Puppy join the other cute designs in this range.

[13.04.11] More new designs!

John Clayton has produced another stunning addition to his Power and Grace collection, this time featuring 'Wild Horses'.

Claire Pulsford has also produced two more colourful designs for her Little Stars range, 'Show Pony' and 'Garden Festival'.

[08.04.11] Our first new designs for April are now ready!

Firstly from Peter Underhill we have another addition to his cross stitch meerkats range, featuring a 'Just Meeried' meerkat couple. The couple look very attractive, the groom in his top hat and tails and the bride, in a pretty white dress, is carrying a bright bouquet. They are surrounded by ribbons linked by a heart.

'Giraffes' is the latest addition to John Clayton's dramatic Power and Grace collection. The mother with her calf are enjoying a bit of shade from the hot African grassland, while father is stretching his long neck to reach the tastiest leaves on a nearby tree.

[21.03.11] Buckingham Palace is the latest addition to The Heritage Collection. This intricate cross stitch kit was discontinued many years ago, but has now been re-charted and is available as a complete cross stitch kit.

[20.03.11] More new designs for March. This time we have four additions to John Clayton's popular Connections range. These cross stitch kits are beautifully depicted floral designs in shades of cream against a swirly background in shades of terracotta.





Heritage Crafts - Cross Stitch Kits Made In England



The Choir Counted Cross Stitch


Little Friends counted cross stitch


Old Farmhouse - Counted cross stitch by John Clayton


Distracted - A cross stitch cat by Peter Underhill


Westminster Counted Cross Stitch by John Clayton


Cross stitch cats with attitude!


John Clayton Cross Stitch


Cross Stitch Bad Taste Bears


New cross stitch kits from Heritage Crafts


Cross stitch elegance and cross stitch cats


2012 by Malcolm Greensmith, featuring sporting and London scenes and images


Cross stitch wolves and robin


Wild horses cross stitch kit